Social Media Best Practice


By Mark Seddon
on 09 September, 2016

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Ten Tips for School E-Safety Practices

Social media is everywhere, being used by many staff and students. It’s a wonderful communications tool if used in the right way, but not without its pitfalls.

With e-safety increasingly in the spotlight, social media can represent a major area of concern for schools. To help schools get a handle on their current position, we’ve created 10 recommendations that every school should consider if they want to help prevent their school from being the next to hit the headlines after a social media crisis.

1. Get a robust social media policy in place

Are teachers allowed to be ‘friends’ with their students on Facebook? Are pupils allowed to post your assembly on YouTube without permission? Are you allowed to moan about your job on Twitter? If you don’t know the answers to these questions, it’s definitely time to get a social media policy in place. This is sometimes part of a broader e-safety policy and sets standards for employees and students by outlining in writing, what is regarded as acceptable behaviour on social media.

2. Appoint a dedicated social media guru

Most schools have a tech person at hand to deal with all things ICT-related. These people come in many different guises – sometimes they’re called e-safety officers, sometimes technicians and sometimes it’s just a member of staff who is often most up to speed; they need to be trained up, accountable and able to navigate their way through any issues the school may face on social media.

3. Keep the conversation going with students

Often when we run workshops with pupils, we’re the first people to have honest, real, two-way conversations about how they are using social media. They open up to us about some of the problems they’ve faced on social media, which on many occasions have to be escalated to the police immediately. E-safety is already part of the curriculum and it has a profound impact on the health and wellbeing of your students. So whether you’re doing it as part of the curriculum or not, be inquisitive and start conversations with your students about their social media usage.

4. Establish a direct route into the police

Your Police Liaison Officer or Community Support Officer is there to support you when it comes to safeguarding the school and to hold your hand through any issues your school may face when it comes to social media safety. Make sure your school maintains close links with this person and has them on speed dial should you find yourself in a situation where they’re needed.

5. Get the parents involved

Parents often struggle to keep on top of how to manage their children’s safe social media usage as much as schools do. In our experience, it’s much more powerful when both the children and parents are educated simultaneously on social media safety as it ensures the advice we give the children gets backed up at home. Whether it happens through emails, letters or parent workshops, it’s vital that parents are aware of the measures your school is taking to combat social media-related issues and are supported on how to minimise them at home.

6. Get to grips with social media

It’s impossible to understand what the issues are if you’re out of touch with what social media channels are and how your pupils are using them. At present, the most popular networks we’re seeing children use are Instagram, Snapchat, YouTube, Twitter and Facebook. If you don’t use these already, why not set up anonymous profiles and have a play around with the technology yourself or consider the many ‘how to’ videos on YouTube for all key social media channels.

7. Keep on top of current affairs

Every week it seems a different school is in the headlines after being hit by a serious incident of grooming, social media-related suicide or sexting. Keep an eye on the news to identify how schools have landed themselves in these situations and how they have pulled themselves out of them. You never know when this information might come in handy.

8. Ensure you have a crisis plan in place

If one of your students is involved in a severe case of cyber-bullying, what’s the first thing you should do? Before the police, the media and parents come knocking on your door, you need to know exactly how you’d manage the situation. Write up a plan that plots out roles and responsibilities, a step-by-step action plan and the contact details for everyone you’d need to turn to in the event of a crisis.

9. Get your staff skilled up on social

What training programmes do you have in place to ensure teachers in your school are equipped to handle digital-related issues? How is e-safety part of their CPD? If it’s not, get a solution in place quickly to ensure your school is able to respond to the influx of queries students and parents are now asking teachers when it comes to e-safety. Most importantly, this will help them to spot issues bubbling away under the surface before they become a real problem.

10. Remember actions speak louder than words

Getting a robust social media policy in place, appointing a social media expert; starting a teacher training programme; these are essential steps if you want to protect your school from potential social media problems. However, the true test will come when you find yourselves in the thick of a crisis. It’s one thing to write a social media policy, it’s another thing getting every member of staff to understand and adhere to it. Make sure social media safety is part of your school’s DNA and lead by example.

We advise many schools across the country around how to safeguard teachers and students against social media-related issues such as cyber-bullying, sexting and security violations. If you would like any advice from our ICT Support team or a free e-safety audit, please contact us on 0844 967 1113 or email

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