Category: Marketing

School Marketing: The art of video storytelling

As birth rates continue to fall, the education market has become more competitive than ever before. With a growing number of school mergers and closures across the country, investing in an effective marketing strategy has become a matter of survival.

Marketing for Multi-Academy Trusts: 5 steps to build a strong brand

In this blog, we explore the importance of branding for multi-academy trusts in today’s increasingly competitive educational marketplace. Read ahead to discover how to build a strong brand by following our five essential steps.

Is Your Website Ofsted Ready? Tips & Guidelines

Read our latest blog to find out how you can optimise your school website and ensure you are ready for your next inspection.

5 Education Marketing Tips Your School Can Use in 2022

Education marketing has become even more important since the pandemic and the way individuals interact with school marketing is still changing as a result. Marketing strategies used before the pandemic will no longer be as effective, and changes will need to be made in order to keep up with your goals and ambitions.

The Power of Video

With the sheer power, reach and longevity of video content, incorporating video into your marketing strategy is a must. Our Videographer and Design Assistant, Emma Callaghan, explores the importance of video for all businesses and organisations.

Communication is key

Despite all that schools are doing, the long gap in education will have an impact on children and young people; on their learning, development and wellbeing which will be a concern for parents and carers. Communication is therefore more important than ever.

How Important Are School Websites?

In our modern times, so many people are dependent on the internet for information that traditional print media has almost become a thing of the past. That means your school website is almost as important as the school itself. 
One Education’s Head of Marketing Services shares her thoughts about the importance of school websites, how they are beneficial, and what makes one stand out from the rest. 

Raising Your School’s Profile with Marketing 

Ofsted reports, academic achievement, reputation, a school’s ethos – there are many things parents consider when deciding on what school is best for their children. Here’s how you can use marketing to push your schools core values and achievements out.