School Business Management


Marketing is vital to attract prospective parents/carers, and that’s why we are here to support you in making a positive first impression.

We create customised marketing plans for schools, using digital and traditional channels to reach new families and tell your unique story.


pupils enjoying story time
pupils enjoying story time

Explore our supplementary services

Products & Services

Tailoring our support to reflect your vision, we will promote your school across a range of digital and traditional marketing channels, expanding your reach, refining your image, and ensuring your message is heard.

Review, select and find out more about our products & services

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Marketing Strategy

Providing a personalised service, we will take the time to get to know your school, developing a clear strategic plan that reflects your ethos and community. 

Carrying out a full situational analysis, our experts will determine where your school currently stands and set objectives for the future. We will develop marketing strategies and operational plans, plotting the course for your school’s success. 

  • Make recommendations to improve current marketing effectiveness
  • Work with you to develop strategies
  • Deliver an operational plan with activities to meet your strategic goals
boy pupil working on PC during ICT lesson

School Website Services

Delivering websites for schools that are engaging, informative, and Ofsted compliant, our team will ensure your school leaves a positive and lasting first impression. We have a range of website services all fully project managed for a stress free process.

Website Optimisation

  • Health check including legibility and image quality 
  • Ofsted requirements compliance check 
  • Content writing including keyword considerations 
  • Website content management service, including regular content updates, removing old content, and uploading images 


Website Content Management

New Website

Delivering a brand-new website, working with you to showcase your school’s unique values, ethos and vision:

  • Project management, design and build 
  • Photography to really bring your website to life 
  • Content writing  
pupil wearing headphones for ICT lesson

Photography and Video

Captivating School Video 

Give your prospective pupils a real glimpse into life at your school with a professionally produced video. Our creative team will capture your school community, showcasing your curriculum, facilities, pupil friendships, and wonderful staff. 

Stunning Photography

Our talented professionals know how to make the most of every photo opportunity. Creating powerful and emotive imagery for your marketing literature and website, we can help your school tell its own unique story and capture the spirit of your school.

pupil works on iPad during ICT lesson

Content Creation

Engaging and authentic content is essential to ensure your message is heard. Our professional copywriters can craft compelling content that resonates with your audience, whilst reflecting your brand voice, tone and style.

  • Website content
  • Copywriting from newsletters, brochures and prospectus
  • Content ideas for social media campaigns and best practice 


The school buildings of Old Moat Primary School, the name of the school is displayed on the wall.

Bespoke Design and School Branding

School newsletter, prospectus or branding, our bespoke designs reflect the character of your school. We will work closely with you to capture everything that makes your school unique, ensuring your brand, vision, values, and achievements shine through.

  • School newsletters 
  • Prospectuses
  • Logo design
  • Digital assets
Trainer and delegates communicating in workshop

Communicating with parents/carers

Working with a wide range of schools and multi academy trusts, we see the wonderful work that staff and students achieve every day. By strengthening your communications strategy, we will ensure you get the message out into the wider community.  

Our team will work with you to develop an internal or external communications plan, helping you to make the most of both print and digital communication channels.  

  • School prospectuses 
  • Newsletters 
  • Press releases 
  • Website content management 
  • Crisis communication 
Latest Webinar

Our media gallery contains a wide range of video and podcasts from our education experts. Browse through our recorded training, webinars and podcasts or filter by service area.

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Why choose One Education for School Marketing Support?

Don’t just promote your school – build a thriving community!


One Education’s expert marketing services go beyond admissions to craft a strong reputation that showcases your school’s achievements and unique value proposition.

Our team will tell your school’s story in a compelling way, making you the clear first choice for parents and students seeking an exceptional education.


● Attract new students with targeted marketing

● Craft a compelling school story online

● Manage your school website and social media

● Simplify admissions and enrolment

● Build a strong reputation for your school


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