--- title: "Marketing" description: "skip render: ucaddon_lord_icon School Business Management Marketing Marketing is vital to attract prospective parents/carers, and that’s why we are here to support you in making a positive first impression. We create customised marketing plans for schools, academies and Trusts using digital and traditional channels to reach new families and tell your unique story.   skip […]" url: "https://www.oneeducation.co.uk/school-business-management/marketing/" date_modified: "2026-11-04T12:11:57+00:00" --- ## School Business Management # Marketing Marketing is vital to attract prospective parents/carers, and that’s why we are here to support you in making a positive first impression. We create customised marketing plans for schools, academies and Trusts using digital and traditional channels to reach new families and tell your unique story.   ![falling pupil numbers](https://www.oneeducation.co.uk/wp-content/uploads/2026/08/enthusiastic-students-raising-hands-in-a-classroom-2026-03-25-01-33-07-utc-1-768x512.webp) [ ](https://www.oneeducation.co.uk/what-falling-pupil-numbers-mean-for-schools/) [Marketing](https://www.oneeducation.co.uk/category/marketing/) [What Falling Pupil Numbers Mean For Schools ](https://www.oneeducation.co.uk/what-falling-pupil-numbers-mean-for-schools/) ![Logo Dev](https://www.oneeducation.co.uk/wp-content/uploads/2026/05/Logo-Dev-pdf.jpg) [ ](https://www.oneeducation.co.uk/case-study-school-marketing/) [Marketing](https://www.oneeducation.co.uk/category/marketing/) [Case Study: School Marketing ](https://www.oneeducation.co.uk/case-study-school-marketing/) --- ## Products & Services --- Tailoring our support to reflect your vision, we will promote your school, academy or Trust across a range of digital and traditional marketing channels, expanding your reach, refining your image, and ensuring your message is heard. ## Review, select and find out more about our products & services Please Select Marketing Strategy School Branding Communication School Website Services Content Creation Photography and Video Production ![pupil in a classroom with classmates](https://www.oneeducation.co.uk/wp-content/uploads/2026/01/iStock-1318805043.webp) ## Marketing Strategy Providing a personalised service, we will take the time to get to know your school, developing a clear strategic plan that reflects your ethos and community.  Carrying out a full situational analysis, our experts will determine where your school currently stands and set objectives for the future. We will develop marketing strategies and operational plans, plotting the course for your school’s success.  - Make recommendations to improve current marketing effectiveness - Work with you to develop strategies - Deliver an operational plan with activities to meet your strategic goals [Contact Us](/get-in-touch/) ![The school buildings of Old Moat Primary School, the name of the school is displayed on the wall.](https://www.oneeducation.co.uk/wp-content/uploads/2023/04/Old-Moat-Front-4-scaled.jpg) ## Bespoke Design and School Branding School newsletter, prospectus or branding, our bespoke designs reflect the character of your school. We will work closely with you to capture everything that makes your school unique, ensuring your brand, vision, values, and achievements shine through. - School newsletters  - Prospectuses - Logo design - Digital assets [Contact Us](/get-in-touch/) ![Education estate](https://www.oneeducation.co.uk/wp-content/uploads/2026/01/school-boy-and-sisters-leaving-front-door-2025-04-04-11-12-10-utc-scaled.webp) ## Communicating with parents/carers Working with a wide range of schools and multi academy trusts, we see the wonderful work that staff and students achieve every day. By strengthening your communications strategy, we will ensure you get the message out into the wider community.   Our team will work with you to develop an internal or external communications plan, helping you to make the most of both print and digital communication channels.   - School prospectuses  - Newsletters  - Press releases  - Website content management  - Crisis communication  [Contact Us](/get-in-touch/) ![flow state](https://www.oneeducation.co.uk/wp-content/uploads/2026/01/iStock-2240238263.webp) ## School Website Services Delivering websites for schools that are engaging, informative, and Ofsted compliant, our team will ensure your school leaves a positive and lasting first impression. We have a range of website services all fully project managed for a stress free process. **Website Optimisation** - Health check including legibility and image quality  - Ofsted requirements compliance check  - Content writing including keyword considerations  - Website content management service, including regular content updates, removing old content, and uploading images    **Website Content Management** **New Website** Delivering a brand-new website, working with you to showcase your school’s unique values, ethos and vision: - Project management, design and build  - Photography to really bring your website to life  - Content writing   [Contact Us](/get-in-touch/) ![pupil works on iPad during ICT lesson](https://www.oneeducation.co.uk/wp-content/uploads/2023/04/ICT-ipad-v1-scaled.jpg) ## Content Creation [Contact Us](/get-in-touch/) Engaging and authentic content is essential to ensure your message is heard. Our professional copywriters can craft compelling content that resonates with your audience, whilst reflecting your brand voice, tone and style. - Website content - Copywriting from newsletters, brochures and prospectus - Content ideas for social media campaigns and best practice    ![a teacher with pupils outside on a field visit](https://www.oneeducation.co.uk/wp-content/uploads/2026/01/iStock-2224293547.webp) ## Photography and Video **Captivating School Video ** Give your prospective pupils a real glimpse into life at your school with a professionally produced school video. Our creative team will capture your school community, showcasing your curriculum, facilities, pupil friendships, and wonderful staff.  **School Photography** Our talented professionals know how to make the most of every photo opportunity. Creating powerful and emotive imagery for your marketing literature and website, we can help your school tell its own unique story and capture the spirit of your setting. [Contact Us](/get-in-touch/) --- ## Latest Webinar [View all media](#) Our media gallery contains a wide range of video and podcasts from our education experts. Browse through our recorded training, webinars and podcasts or filter by service area. [Play podcast](#) ## Latest Blog [View all blogs](#) ## Blog Title This sleep exercise offers relief for people who wake in the middle of the night and struggle to get back to sleep. [Read latest blog](#) ## Latest Publication [View all publications](#) ## Publication Title This sleep exercise offers relief for people who wake in the middle of the night and struggle to get back to sleep. [Download publication](#) --- Your browser does not support JavaScript! JavaScript is needed to display this video player! ## Why choose One Education for School Marketing Support? Our Marketing Team is led by a Head of Service with over 20 years’ experience in education marketing. As a small, specialist team, we offer a highly personalised service tailored exclusively for the education sector. Our experts bring a rich blend of creativity and experience. From a skilled content writer with a BA in English Literature and an MA in Librarianship, to a first-class graduate designer, and a talented video producer and photographer with years of hands-on experience, every member of the team brings unique skills. --- ## Testimonial Carousel St Bernards RC Primary School Janine took the time to get to know me and my vision for our school and ensured that she understood our school community well. The two days of filming were easy to manage and Jeff’s lovely positive nature ensured that all staff and children gave their best. Our promotional video perfectly illustrates everything we are and everything we have to offer at our school. We are so pleased with it. ![wired-outline-2608-testimonials-hover-pinch](https://www.oneeducation.co.uk/wp-content/uploads/2025/05/wired-outline-2608-testimonials-hover-pinch.webp) Holden Clough Primary School We have been with One Education Marketing for five years now and since starting my headship, I’ve continued to work closely with Janine and the team. They really don’t feel like service providers, but part of the team themselves. Their expertise in educational marketing and their understanding of our school vision and ethos has really been invaluable in raising our school’s profile. ![wired-outline-2608-testimonials-hover-pinch](https://www.oneeducation.co.uk/wp-content/uploads/2025/05/wired-outline-2608-testimonials-hover-pinch.webp) St Ambrose RC Primary School Working with the One Education Marketing team has been a pleasure. Janine and her team have been amazing, offering valuable help and advice, right from the very first phone call. ![wired-outline-2608-testimonials-hover-pinch](https://www.oneeducation.co.uk/wp-content/uploads/2025/05/wired-outline-2608-testimonials-hover-pinch.webp) All Saints CE Primary School Working with One Education on our website redesign has been a great experience from start to finish. From our very first meeting, it truly felt like a collaborative partnership, with Janine and the team going above and beyond at every stage with a real personal touch. The support was exceptional; always responsive, approachable, and ready to help, which made a real difference. We are absolutely delighted with our new website and couldn’t recommend One Education highly enough. Thank you for such a fantastic experience! Teenage Kicks School We would like to extend our sincere thanks to One Education for their outstanding support in developing our new prospectus and website. Their team demonstrated creativity, professionalism, and a genuine understanding of our vision as a school. They took the time to truly listen to what makes Teenage Kicks unique and translated that into a beautifully designed prospectus and a dynamic, user-friendly website that reflects our ethos and values. Their attention to detail, responsiveness, and collaborative approach made the entire process smooth and enjoyable. The final results have exceeded our expectations. Both the prospectus and website have already made a significant impact. We would highly recommend One Education to any organisation. Their expertise and dedication have been invaluable to us. --- ## Explore our supplementary services [School Development](https://www.oneeducation.co.uk/teaching-learning/school-development/) [Academisation](https://www.oneeducation.co.uk/school-business-management/academisation/) [IT Services](https://www.oneeducation.co.uk/school-business-management/it-sims-services/) --- ## Looking for something else? --- ![importance of play](https://www.oneeducation.co.uk/wp-content/uploads/2026/01/iStock-1346504013.webp) [Meet the Team](https://www.oneeducation.co.uk/school-business-management/meet-the-teams/meet-the-marketing-team/) ![a group of adults sit in room for training](https://www.oneeducation.co.uk/wp-content/uploads/2026/01/iStock-2157823172-scaled.webp) [Latest training courses & conferences](https://www.oneeducation.co.uk/training-courses-conferences/) ![secondary school pupils in a classroom](https://www.oneeducation.co.uk/wp-content/uploads/2026/01/iStock-2240238258.webp) [News and Blogs](https://www.oneeducation.co.uk/news-blogs/) ![joyful-girl-drawing-at-home-with-colored-pencils-2026-03-25-01-24-43-utc copy](https://www.oneeducation.co.uk/wp-content/uploads/2026/07/joyful-girl-drawing-at-home-with-colored-pencils-2026-03-25-01-24-43-utc-copy.webp) [Get in touch](https://www.oneeducation.co.uk/get-in-touch/)