School Business Management

Marketing

With a wealth of knowledge and marketing expertise within the education sector, our consultants offer a fully integrated marketing and graphic design service.

We can support you with all your the essential marketing for school needs. 

 

Explore our supplementary services

Products & Services

Tailoring our support to reflect your vision, we will promote your school across a range of digital and traditional marketing channels, expanding your reach, refining your image, and ensuring your message is heard.

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Marketing Strategy

Providing a personalised service, we will take the time to get to know your school, developing a clear strategic plan that reflects your ethos and community. 

Carrying out a full situational analysis, our experts will determine where your school currently stands and set objectives for the future. We will develop marketing strategies and operational plans, plotting the course for your school’s success. 

  • Make recommendations to improve current marketing effectiveness
  • Work with you to develop strategies
  • Deliver an operational plan with activities to meet your strategic goals
The school buildings of Old Moat Primary School, the name of the school is displayed on the wall.

School Branding

Your brand is who you are and what you stand for. Working closely with your team to define your core values and mission, we will build a strong brand that sets your school apart. 

With years of experience in the industry, our consultants will guide you through every step of the branding process: 

  • Consultation to discuss school ethos, values and community 
  • Review of current brand with recommendations for improvements 
  • Developing a school brand identity, including logo redesign 
  • Establishing brand guidelines 
  • Consistent designs through printed and online assets 
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Communication

Working with a wide range of schools and multi academy trusts, we see the wonderful work that staff and students achieve every day. By strengthening your communications strategy, we will ensure you get the message out into the wider community.  

Our team will work with you to develop an internal or external communications plan, helping you to make the most of both print and digital communication channels.  

  • School prospectuses 
  • Newsletters 
  • Press releases 
  • Website content management 
  • Crisis communication 
boy pupil working on PC during ICT lesson

School Website Services

As the first port of call for prospective parents and pupils, it is vital that your school website performs to a high standard and is Ofsted compliant. Building websites for schools that are engaging, informative, and easy to navigate, our team will ensure your school leaves a positive and lasting first impression. 

Our consultants will optimise your current website to increase engagement, whilst ensuring your site is in line with all statutory requirements:

  • Health check including legibility and image quality 
  • Ofsted requirements compliance check 
  • Content writing including keyword considerations 
  • Website content management service, including regular content updates, removing old content, and uploading images 

Alternatively, we can create a brand-new website, working with you to showcase your school’s unique values, ethos and vision:

  • Building a new school website with School Spider, including fully integrated parent app for communication, payment system, online bookings and more 
  • Photography to really bring your website to life 
  • Content writing including keyword considerations 
  • Ofsted compliance check
pupil works on iPad during ICT lesson

Social Media for Schools

With the right marketing strategy, social media can be the perfect platform for schools to share news updates and showcase learning, bringing your community closer together.  

Our team will share best practice and content ideas, helping you to grow your social media presence and raise the profile of your school. As marketing specialists, we can help you cover all the basics and more: 

  • Set up accounts on platforms including Facebook, Twitter and Instagram 
  • Grow social media presence on existing accounts, increasing followers and improving engagement 
  • Content ideas, social media campaigns and best practice 
  • Tips on avoiding social media pitfalls 
  • Staff training 

 

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Photography and Video