School Business Management
Marketing
Our portfolio of marketing services for schools and academies have been developed to support school leaders to make their school first choice for parents. Taking your school vision, accomplishments and key messages and creatively promoting them through school marketing campaigns.
Contact us or call 0161 276 0160
Why choose One Education for Marketing support
Marketing is the opportunity to promote your school to the community and help parents be more informed in their decisions. Enhancing reputation and successfully influencing parental choice will result in increased applications.
Our team of experts will work alongside your staff to support your school’s marketing strategy through a wide range of digital and traditional marketing services.
One Education
Marketing Overview
Every school is different, with different marketing needs. Do you need to enhance your school's reputation, increase pupil applications, communicate to parents to position yourself as first choice or recruit high quality staff? Our team of marketing experts can support your school’s marketing plan.
Our fully integrated marketing and graphic design service can be tailored to support your school’s needs and we can provide a bespoke package incorporating one or more services as required.
Marketing Support
Services
So what can you do to raise the profile of your school? How can you make sure parents are putting you down as first choice? Communicate! We provide an extensive range of managed marketing services for schools and academies. These can be tailored to your requirements and we can provide a bespoke package incorporating one or more services.
Marketing Strategy
We will take the time to get to know your school and what you are hoping to achieve through marketing, depending on your requirements we can:
- Make recommendations to improve current marketing effectiveness
- Work with you to develop strategies
- Deliver an operational plan with activities to meet your strategic goals
Contact us or call 0844 967 1111
Branding
Your brand is who you are and what you stand for. Working with you, we can develop your school brand to reinforce your core values and mission. Services include:
- Consultation to discuss school ethos, audience, principles/character of your school
- Audit of current brand with recommendations for improvements
- Developing a brand identity for your school including logo redesign
- Consistent designs throughout printed and online assets
- Brand guidelines
Contact us or call 0844 967 1111
Communication
Schools do amazing work. We can support you in getting positive messages out into the wider community through printed and online messages:
- Developing an internal or exteranl communications plan
- School prospectuses
- Newsletters
- Press releases
- Website content management
- Crisis Comms
Contact us or call 0844 967 1111
Website Services
Drive more traffic to your website, ensuring content represents your school ethos and visitors find the information they are looking for. Our services include:
Optimising current website
- Health check including legibility, image quality
- Ofsted requirements compliance check
- Content writing including keyword considerations
- Website content management service including regular content updates, removing old content and uploading images
Creation of a new website
- Building a new school website, with School Spider, including fully integrated parent app for communication, payment system, online bookings and more.
- Photography to really bring you website to live
- Content writing including keyword considerations
- Ofsted compliance check
Contact us or call 0844 967 1111
Social Media
Social Media is a great marketing tool. It’s free, instant and very engaging. Remind parents and the community why your school is special and share good news stories every day. Not sure where to start, let us support you to:
- Set up social media platforms including Twitter, Facebook and Instagram
- Grow social media presence on existing accounts, increasing followers and improving engagement
- Lots of content ideas, social media campaigns and best practice
- Staff training
- Tips on avoiding social media pitfalls
Contact us or call 0844 967 1111
Photography and Video Production
A picture is worth 1000 words…and a video even more! We can create engaging imagery through professional photography and film production to use in your marketing literature and website:
Photography
- Recommendations and creative concepts
- Half, full and multiple day photography available
- Photoshoot scheduling
- Image editing
Video Production
Whether you want to film a school production making treasured memeories for parents to keep or produce a promotional video for prospective parents, we can work with you to ensure we capture the unique character of your school.
- Initial storyboard
- Art direction
- Filming
- Editing and graphic titles
Contact us or call 0844 967 1111
Benefits
We pride ourselves in putting children first and delivering exceptional services at affordable prices to schools. Here are some additional benefits of working with One Education.
Strategic and operational plans
Experience within education industry
Bespoke and Flexible Service
Initial consultation and support
"....incorporating video into your marketing strategy is a must."
The Power of Video
It is said that 90 percent of customers say videos help them make buying decisions showing video isn’t just a means for entertainment but a powerful marketing tool. While video marketing isn’t new, it is constantly evolving, challenging and pushing the medium to its limits.
Find out more about the importance of video for all organisations
Meet the Team
Head of Marketing Services
Janine Nixon
Janine is an award winning, qualified marketing professional with over 20 years’ experience working at both a strategic and operational level. She is passionate about the positive impact education can have on children’s lives and has spent the last 14 years working in education.
Senior Designer and Videographer
Jeff Downs
Jeff is a graphic designer with many years of design experience specialising in print and digital artwork, photography, video production and post-production. Jeff's creativity produces forward thinking designs always with the client's brand and vision shining through.
Videographer and Design Assistant
Emma Callaghan
Emma has a Degree in English and Film. She uses her passion and experience of film production to produce creative promotional videos and stand out photography that really bring a school to life.
Marketing Executive
Rachel Kippax
Rachel is qualified to degree level with the Chartered Institute of Marketing and has various experience across a wide range of digital and offline marketing methods. She has worked in both private and public sectors gaining invaluable skills along the way. Rachel creates content for a variety for purposes and has supported schools in maintaining their websites.
Enquiry form
Please complete the form below and we will get in contact as soon as we can to help you with your query.
Address details
Universal Square,Devonshire St North,
Manchester
M12 6JH