School Business Management

Marketing

Marketing is vital to attract prospective parents/carers, and that’s why we are here to support you in making a positive first impression.

We create customised marketing plans for schools, academies and Trusts using digital and traditional channels to reach new families and tell your unique story.

 

Logo Dev
falling pupil numbers
Products & Services

Tailoring our support to reflect your vision, we will promote your school, academy or Trust across a range of digital and traditional marketing channels, expanding your reach, refining your image, and ensuring your message is heard.

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Marketing Strategy

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Marketing Strategy

Providing a personalised service, we will take the time to get to know your school, developing a clear strategic plan that reflects your ethos and community. 

Carrying out a full situational analysis, our experts will determine where your school currently stands and set objectives for the future. We will develop marketing strategies and operational plans, plotting the course for your school’s success. 

  • Make recommendations to improve current marketing effectiveness
  • Work with you to develop strategies
  • Deliver an operational plan with activities to meet your strategic goals
The school buildings of Old Moat Primary School, the name of the school is displayed on the wall.

Bespoke Design and School Branding

School newsletter, prospectus or branding, our bespoke designs reflect the character of your school. We will work closely with you to capture everything that makes your school unique, ensuring your brand, vision, values, and achievements shine through.

  • School newsletters 
  • Prospectuses
  • Logo design
  • Digital assets
Education estate

Communicating with parents/carers

Working with a wide range of schools and multi academy trusts, we see the wonderful work that staff and students achieve every day. By strengthening your communications strategy, we will ensure you get the message out into the wider community.  

Our team will work with you to develop an internal or external communications plan, helping you to make the most of both print and digital communication channels.  

  • School prospectuses 
  • Newsletters 
  • Press releases 
  • Website content management 
  • Crisis communication 
flow state

School Website Services

Delivering websites for schools that are engaging, informative, and Ofsted compliant, our team will ensure your school leaves a positive and lasting first impression. We have a range of website services all fully project managed for a stress free process.

Website Optimisation

  • Health check including legibility and image quality 
  • Ofsted requirements compliance check 
  • Content writing including keyword considerations 
  • Website content management service, including regular content updates, removing old content, and uploading images 

 

Website Content Management

New Website

Delivering a brand-new website, working with you to showcase your school’s unique values, ethos and vision:

  • Project management, design and build 
  • Photography to really bring your website to life 
  • Content writing  
pupil works on iPad during ICT lesson

Content Creation

Engaging and authentic content is essential to ensure your message is heard. Our professional copywriters can craft compelling content that resonates with your audience, whilst reflecting your brand voice, tone and style.

  • Website content
  • Copywriting from newsletters, brochures and prospectus
  • Content ideas for social media campaigns and best practice 

 

a teacher with pupils outside on a field visit

Photography and Video

Captivating School Video 

Give your prospective pupils a real glimpse into life at your school with a professionally produced school video. Our creative team will capture your school community, showcasing your curriculum, facilities, pupil friendships, and wonderful staff. 

School Photography

Our talented professionals know how to make the most of every photo opportunity. Creating powerful and emotive imagery for your marketing literature and website, we can help your school tell its own unique story and capture the spirit of your setting.

Latest Webinar

Our media gallery contains a wide range of video and podcasts from our education experts. Browse through our recorded training, webinars and podcasts or filter by service area.

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Latest Publication
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Why choose One Education for School Marketing Support?

Our Marketing Team is led by a Head of Service with over 20
years’ experience in education marketing. As a small, specialist
team, we offer a highly personalised service tailored exclusively
for the education sector.


Our experts bring a rich blend of creativity and experience. From
a skilled content writer with a BA in English Literature and an
MA in Librarianship, to a first-class graduate designer, and a
talented video producer and photographer with years of hands-on
experience, every member of the team brings unique skills.

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