School Business Management

Marketing

Our portfolio of marketing services for schools and academies have been developed to support school leaders to make their school first choice for parents. Taking your school vision, accomplishments and key messages and creatively communicating them through marketing.

Contact us or call 0161 276 0160

Why choose One Education for Marketing support

Marketing is your opportunity to give parents and potential pupils an insight into your school and what sets you apart from the school next door. Parents are more informed, with a wider choice. Enhancing reputation and successfully influencing parental choice will result in increased applications.

Our team of experts will work alongside your staff to support your school’s marketing strategy through a wide range of digital and traditional marketing services.

Working with the One Education Marketing team has been a pleasure. Janine and her team have been amazing, offering valuable help and advice, right from the very first phone call. Nothing has been too much trouble, even with Bernard giving Jeff and Emma the run around!

Helen Maguire, School Business Manager
St Ambrose RC Primary School

We recently engaged One Education to help us to develop a communications strategy to better engage with the local community and we are already beginning to see the benefits, I am very pleased.

Alan Braven, Executive Head Teacher
Endeavour Federation

The marketing consultant provided some fantastic ideas, which I plan to put into practise, to help us market the school specifically to attract mid-year starts when a place became available. An invaluable 'fresh eyes' look at our existing marketing efforts, particularly at the work we do on social media, offered innovative ideas that we had not previously considered.

Ellie Linton, Communications and Marketing Manager
Oswald Road Primary School

One Education Marketing Service continue to impress us with creative and innovative strategies to enhance Holden Clough’s online profile. The service we have received has been incredible. The marketing team is friendly, knowledgeable and always eager to assist. We really appreciate their quick response times from initial meetings to completed projects. I strongly recommend One Education Marketing Service. Working with the Head of Marketing has been a great experience, she is always helpful and willing to go the extra mile.

Faik Kordemir, Head Teacher
Holden Clough Community Primary School

One Education

Marketing Overview

Every school is different, with different marketing needs. Do you need to enhance your school's reputation, increase pupil applications, communicate to parents to position yourself as first choice or recruit high quality staff? Our team of marketing experts can support your school’s marketing strategy

Our fully integrated marketing and graphic design service can be tailored to support your school’s needs and we can provide a bespoke package incorporating one or more services as required.



Strategic and Operational Plans

Effective communication

Photography and Video Production

Social Media Management

Brand Awareness

Website Development

Marketing Support

Services

So what can you do to raise the profile of your school? How can you make sure parents are putting you down as first choice? Communicate! We provide an extensive range of managed marketing services for schools and academies. These can be tailored to your requirements and we can provide a bespoke package incorporating one or more services.

Marketing Strategy


We will take the time to get to know your school and what you are hoping to achieve through marketing, depending on your requirements we can:

  • Make recommendations to improve current marketing effectiveness
  • Work with you to develop strategies
  • Deliver an operational plan with activities to meet your strategic goals

Contact us or call 0844 967 1111

Branding


Your brand is who you are and what you stand for. Working with you, we can develop your school brand to reinforce your core values and mission. Services include:

  • Consultation to discuss school ethos, audience, principles/character of your school
  • Audit of current brand with recommendations for improvements
  • Developing a brand identity for your school including logo redesign
  • Consistent designs throughout printed and online assets
  • Brand guidelines

Contact us or call 0844 967 1111

Communication


Schools do amazing work. We can support you in getting positive messages out into the wider community through printed and online messages:

  • Developing an internal or exteranl communications plan
  • School prospectuses
  • Newsletters
  • Press releases
  • Website content management
  • Crisis Comms

Contact us or call 0844 967 1111

Website Services


Drive more traffic to your website, ensuring content represents your school ethos and visitors find the information they are looking for. Our services include:

Optimising current website

  • Health check including legibility, image quality
  • Ofsted requirements compliance check
  • Content writing including keyword considerations
  • Website content management service including regular content updates, removing old content and uploading images

Creation of a new website

  • Building a new school website, with School Spider, including fully integrated parent app for communication, payment system, online bookings and more.
  • Photography to really bring you website to live
  • Content writing including keyword considerations
  • Ofsted compliance check

Contact us or call 0844 967 1111

Social Media


Social Media is a great marketing tool. It’s free, instant and very engaging. Remind parents and the community why your school is special and share good news stories every day. Not sure where to start, let us support you to:

  • Set up social media platforms including Twitter, Facebook and Instagram
  • Grow social media presence on existing accounts, increasing followers and improving engagement
  • Lots of content ideas, social media campaigns and best practice
  • Staff training
  • Tips on avoiding social media pitfalls

Contact us or call 0844 967 1111

Photography and Video Production


A picture is worth 1000 words…and a video even more! We can create engaging imagery through professional photography and film production to use in your marketing literature and website:

Photography

  • Recommendations and creative concepts
  • Half, full and multiple day photography available
  • Photoshoot scheduling
  • Image editing

Video Production

Whether you want to film a school production making treasured memeories for parents to keep or produce a promotional video for prospective parents, we can work with you to ensure we capture the unique character of your school.

  • Initial storyboard
  • Art direction
  • Filming
  • Editing and graphic titles

Contact us or call 0844 967 1111

Benefits

We pride ourselves in putting children first and delivering exceptional services at affordable prices to schools. Here are some additional benefits of working with One Education.

Strategic and operational plans

Experience within education industry

Bespoke and Flexible Service

Initial consultation and support

"....incorporating video into your marketing strategy is a must."

The Power of Video

It is said that 90 percent of customers say videos help them make buying decisions showing video isn’t just a means for entertainment but a powerful marketing tool. While video marketing isn’t new, it is constantly evolving, challenging and pushing the medium to its limits.

Find out more about the importance of video for all organisations

Training courses

Training courses & Conferences

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Training Course

OneWellbeing Webinar Series

This series of 5 webinars will guide leaders to develop, implement and assess their whole school wellbeing strategy. Offering practical advice and techniques to help you balance the needs of your staff and students.

Literacy

Literacy Conference 2020 - Virtual Conference

The fifth annual One Education Literacy Conference is sure to be a great day! The theme for #LitConf20 is ‘Literacy for All’.

Training Course

How To Be An Effective Primary Music Coordinator - 01 December 2020, 09 February 2021 & 10 March 2021

Invaluable online courses for Primary Music Coordinators who are new to the role and need support and guidance on how to manage and lead music through their school setting.

Training Course

Exploring the Reading Curriculum (All 3 Virtual Sessions)

These online courses will support staff to improve their subject knowledge; develop their approaches to teaching reading and encourage reflection. Using engaging high-quality texts, the sessions will delve deeply into best practice. Delegates are welcome to book on to the full three day programme, or choose to attend the sessions individually according to need.

Training Course

CPD certified Designated Safeguarding Lead Virtual Training - 23 February 2021

This CPD Certified Learning takes an in-depth look at key legislation and government guidance which provides the framework to safeguarding within our schools.

Training Course

FMS6 User Training - 25 February 2021

Training and developing finance staff can be a complex task for busy schools. With One Education FMS6 User Training, individuals can get to grips with the day to day financial administration.

Training Course

FMS6 Advanced User Training - 25 February 2021

Staying on top of your finances can be a complex task for busy schools. With One Education FMS6 advanced user training you can get to grips with your day to day financial management.

Training Course

Subject Leader Network - 25 February 2021

This NEW network is for all Subject Leaders or Middle leaders who lead a department, a key stage, or a specialist area. Successful leaders inspire and motivate others and - at the same time - keep the school ticking on a day to day basis.

Meet the Team

Marketing and Communications Manager

Janine Nixon

Janine is an award winning, qualified marketing professional with over 17 years’ experience working at both a strategic and operational level. She is passionate about the positive impact education can have on children’s lives and has spent the last 11 years working in education.

Marketing Designer

Jeff Downs

Jeff is a graphic designer with many years of design experience specialising in print and digital artwork, photography, video production and post-production. Jeff's creativity produces forward thinking designs always with the client's brand and vision shining through.

Marketing Executive

Rachel Kippax

Rachel is qualified to degree level with the Chartered Institute of Marketing and has various experience across a wide range of digital and offline marketing methods. She has worked in both private and public sectors gaining invaluable skills along the way. Rachel creates content for a variety for purposes and has supported schools in maintaining their websites.

Videographer and Design Assistant

Emma Callaghan

Emma has a Degree in English and Film. She uses her passion and experience of film production to produce creative promotional videos and stand out photography that really bring a school to life.

Latest Blogs

Our team of Education Professionals regularly author articles and news items. Use the link below to view these in our One Editorial Blog.

Literacy

World Book Day 2021: Building a Love of Books Virtually

Read more

Music

Navigating through Lockdown - A different kind of musical journey

Read more

Marketing

The Power of Video

Read more

Enquiry form

Please complete the form below and we will get in contact as soon as we can to help you with your query.

Address details

Universal Square,
Devonshire St North,
Manchester
M12 6JH

Phone Numbers

Main Contact:
0844 967 1111
One Education ICT:
0844 967 1113
One Education Music:
0844 967 1116