School Business Management


Our portfolio of marketing services for schools and academies have been developed to support school leaders to make their school first choice for parents. Taking your school vision, accomplishments and key messages and creatively promoting them through school marketing campaigns.

Contact us or call 0161 276 0160

Why choose One Education for School Marketing support

Marketing is the opportunity to promote your school to the community and help parents be more informed in their decisions. Enhancing reputation and successfully influencing parental choice will result in increased applications.

Our team of experts will work alongside your staff to support your school’s marketing strategy through a wide range of digital and traditional marketing services.

Working with the One Education Marketing team has been a pleasure. Janine and her team have been amazing, offering valuable help and advice, right from the very first phone call. Nothing has been too much trouble, even with Bernard giving Jeff and Emma the run around!

Helen Maguire, School Business Manager
St Ambrose RC Primary School

We recently engaged One Education to help us to develop a communications strategy to better engage with the local community and we are already beginning to see the benefits, I am very pleased.

Alan Braven, Executive Head Teacher
Endeavour Federation

The marketing consultant provided some fantastic ideas, which I plan to put into practise, to help us market the school specifically to attract mid-year starts when a place became available. An invaluable 'fresh eyes' look at our existing marketing efforts, particularly at the work we do on social media, offered innovative ideas that we had not previously considered.

Ellie Linton, Communications and Marketing Manager
Oswald Road Primary School

One Education Marketing Service continue to impress us with creative and innovative strategies to enhance Holden Clough’s online profile. The service we have received has been incredible. The marketing team is friendly, knowledgeable and always eager to assist. We really appreciate their quick response times from initial meetings to completed projects. I strongly recommend One Education Marketing Service. Working with the Head of Marketing has been a great experience, she is always helpful and willing to go the extra mile.

Faik Kordemir, Head Teacher
Holden Clough Community Primary School

One Education

Marketing Your School

Every school is different, with different marketing needs. Do you need to enhance your school's reputation, increase pupil applications, communicate to parents to position yourself as first choice or recruit high quality staff? Our team of marketing experts can support your school’s marketing plan.

Our fully integrated marketing and graphic design service can be tailored to support your school’s needs and we can provide a bespoke package incorporating one or more services as required.

Strategic and Operational Plans

Effective communication

Photography and Video Production

Social Media Management

Brand Awareness

Website Development

Marketing Support

School Marketing Services

So what can you do to raise the profile of your school? How can you make sure parents are putting you down as first choice? Communicate! We provide an extensive range of managed marketing services for schools and academies. These can be tailored to your requirements and we can provide a bespoke package incorporating one or more services.

Marketing Strategy

We will take the time to get to know your school and what you are hoping to achieve through marketing, depending on your requirements we can:

  • Make recommendations to improve current marketing effectiveness
  • Work with you to develop strategies
  • Deliver an operational plan with activities to meet your strategic goals

Contact us or call 0844 967 1111

School Branding

Your brand is who you are and what you stand for. Working with you, we can develop your school brand to reinforce your core values and mission. Services include:

  • Consultation to discuss school ethos, audience, principles/character of your school
  • Audit of current brand with recommendations for improvements
  • Developing a brand identity for your school including logo redesign
  • Consistent designs throughout printed and online assets
  • Brand guidelines

Contact us or call 0844 967 1111


Schools do amazing work. We can support you in getting positive messages out into the wider community through printed and online messages:

  • Developing an internal or exteranl communications plan
  • School prospectuses
  • Newsletters
  • Press releases
  • Website content management
  • Crisis Comms

Contact us or call 0844 967 1111

School Website Services

Drive more traffic to your website, ensuring content represents your school ethos and visitors find the information they are looking for. Our services include:

Optimising current website

  • Health check including legibility, image quality
  • Ofsted requirements compliance check
  • Content writing including keyword considerations
  • Website content management service including regular content updates, removing old content and uploading images

Creation of a new website

  • Building a new school website, with School Spider, including fully integrated parent app for communication, payment system, online bookings and more.
  • Photography to really bring you website to live
  • Content writing including keyword considerations
  • Ofsted compliance check

Contact us or call 0844 967 1111

Social Media For Schools

Social Media is a great marketing tool. It’s free, instant and very engaging. Remind parents and the community why your school is special and share good news stories every day. Not sure where to start, let us support you to:

  • Set up social media platforms including Twitter, Facebook and Instagram
  • Grow social media presence on existing accounts, increasing followers and improving engagement
  • Lots of content ideas, social media campaigns and best practice
  • Staff training
  • Tips on avoiding social media pitfalls

Contact us or call 0844 967 1111

Photography and Video Production

A picture is worth 1000 words…and a video even more! We can create engaging imagery through professional photography and film production to use in your marketing literature and website:


  • Recommendations and creative concepts
  • Half, full and multiple day photography available
  • Photoshoot scheduling
  • Image editing

Video Production

Whether you want to film a school production making treasured memeories for parents to keep or produce a promotional video for prospective parents, we can work with you to ensure we capture the unique character of your school.

  • Initial storyboard
  • Art direction
  • Filming
  • Editing and graphic titles

Contact us or call 0844 967 1111


We pride ourselves in putting children first and delivering exceptional services at affordable prices to schools. Here are some additional benefits of working with One Education.

Strategic and operational plans

Experience within education industry

Bespoke and Flexible Service

Initial consultation and support

"....incorporating video into your marketing strategy is a must."

The Power of Video

It is said that 90 percent of customers say videos help them make buying decisions showing video isn’t just a means for entertainment but a powerful marketing tool. While video marketing isn’t new, it is constantly evolving, challenging and pushing the medium to its limits.

Find out more about the importance of video for all organisations

Training courses

Training courses & Conferences

Filter by:

Y6 Literacy Network - 25 May 2022

The Y6 Literacy Network Meeting gives Y6 teachers the opportunity to gain valuable insights from experienced school leaders, moderators and DfE curriculum advisors.

ICT Support

SIMS 7 Key Stage Assessment - 25 May 2022

Hands-on training session on using SIMS to complete the statutory assessment process in 2022

Governor Support

Gov 27: Safeguarding Lessons Learnt and the Single Central Record - 25 May 2022

This session provides insights into lessons that have been learned from reviews of safeguarding issues and school’s single central records

School Improvement

EYFS Curriculum Network - 26 May 2022

Focusing on the curriculum, these half-day, termly sessions are a fantastic opportunity to work alongside others in similar situations, whilst using the knowledge and experience of the course facilitators who are experienced moderators; curriculum advisors for the STA; school leaders and classroom teachers.


Y2 Literacy Network - 26 May 2022

The Y2 Literacy Network Meeting gives Y2 teachers the opportunity to gain valuable insights from experienced school leaders, moderators and DfE curriculum advisors.


A Book Led Curriculum: Designing a magical learning journey for your school - 26 May 2022

Jo Gray, Head of School Development, and Karl Duke, inspirational head teacher at Blyton cum Laughton Church of England School, will share their passion for books and how these can drive, shape and lead the whole school curriculum.

EYFS Moderation

EYFS Moderation Cluster session (AM) - 27 May 2022

Since the introduction of the new EYFS curriculum, Manchester Local authority is looking to support EYFS practitioners to feel confident in their judgments of the new ELGS.

ICT Support

Staff Absence Cover - 6 June 2022

Staff Absence cover deals with the day to day covering of classes. This could be with your own staff or supply. This course shows how best to manage these and also best practice.

Meet the Team

Head of Marketing Services

Janine Nixon

Janine is an award winning, qualified marketing professional with over 20 years’ experience working at both a strategic and operational level. She is passionate about the positive impact education can have on children’s lives and has spent the last 14 years working in education.

Senior Designer and Videographer

Jeff Downs

Jeff is a graphic designer with many years of design experience specialising in print and digital artwork, photography, video production and post-production. Jeff's creativity produces forward thinking designs always with the client's brand and vision shining through.

Marketing Assistant

Emma Callaghan

Emma has a BA in English and Film. She uses her passion and experience of film production to produce creative promotional videos and stand out photography that really bring a school to life. She also manages school websites and managing and creating content for our social media accounts.

Creative Content Writer

Elise Vipond

Elise has a BA in English Literature and an MA in Librarianship. She writes content for schools, including websites and newsletters. Creating content that attracts new parents, informs current ones about their child’s school day and progress, evoking a sense of self and the school’s values and ethos.

Latest Blogs

Our team of Education Professionals regularly author articles and news items. Use the link below to view these in our One Editorial Blog.


Your Weekly Sector News 20/05/22

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Your Weekly Sector News 13/05/22

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Your Weekly Sector News 06/05/22

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Enquiry form

Please complete the form below and we will get in contact as soon as we can to help you with your query.

Address details

Universal Square,
Devonshire St North,
M12 6JH

Phone Numbers

Main Contact:
0844 967 1111
One Education ICT:
0844 967 1113
One Education Music:
0844 967 1116